Square-Enix's Yoichi Wada kicked off TGS 2011 with a keynote entitled 'The Undercurrent Of Revolution In The Games Industry', which focused in on a number of revolutionary happenings in the industry. Games are going digital, smartphones are bringing in new gamers, and the market is growing while also being segmented. Yoichi discussed the importance of recognizing these revolutions, and embracing them instead of trying to stave them off.