Alongside today's release of The Secret Armory of General Knoxx DLC for Borderlands (on the Xbox 360, at least -- it's this Thursday for PC and PlayStation 3), Gearbox Software has unveiled a new trailer touting the many new features of its third content pack. As you can likely guess, a multitude of guns, creatures, dudes, and the destruction thereof, makes up the majority of what you see above -- there's also some pulse-pounding music to go right alongside that, if you're so inclined.

With a raised level cap and a lack of arena-based combat (at least as far as we know), General Knoxx could very well be the most enticing content add-on to date for Borderlands. And that's exactly why we're standing near a couch when reviewing it, hoping to be knoxx'd off our feet. (Sorry, there was no getting around that one.) We'll let you know in a few.