The Bolt 2, revealed today as a hybrid PC and Steam Machine, is not for the everyday market, Digital Storm Chief Brand Officer Harjit Chana told Joystiq at CES. The Bolt 2 will cost $1,900 when it launches later this month, and the system ranges in price from $1,500 to $2,800.

"Our brand itself is more about high-end systems," Chana said. "We're not really a more mainstream type of brand; we're focused on higher-tier. So that's where the Bolt 2 came in. We wanted to create a product that appeals to this type of market as a Steam Machine. Because obviously, when someone thinks of a Steam Machine, they think of something compact, hybrid - something they can place in their home theater environment as well."

The Bolt 2 is designed ideally for 4K gaming, with an eye on the future, Chana said.

"A $500 Steam Box isn't going to run a 4K TV," he said.