Is your game about colossal, god-stomping futuristic machines of destruction most profound? Then make a soothingly voiced “commercial” about them. That seems to be the conventional wisdom of our time, at least if Star Citizen and now Titanfall are anything to go on. It’s a clever tactic, but especially in Titanfall’s case, it also leads to some weird subtext. “Military grade ultra-weapons,” it essentially says in a disarmingly calm growl. “Friends and inspirations to us all and also waterfalls for some reason!” But hey, there’s game/weapon marketing for you. Titanfall really does continue to look utterly smashing, though.

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