“I don’t believe for a second that we are the worst company in America, but I do believe when something like that happens, you have to sit down and ask yourselves ‘Why are people saying these things?’ We did that and we started to realise that we are doing things that people don’t like. ...We don’t want to be bad, we have no desire to be voted the worst company in America. On the contrary we want to be voted the best.” - Patrick Söderlund, EVP of EA Studios

EA's going to have to come a long way to change the opinion of Nintendo fans, but I honestly don't think they care all that much at this point.