Godus creator Peter Molyneux told me how much he's enjoying responding to feedback and using analytics to change his game in "massive ways." In the din of the Eurogamer Expo press area, the 54-year-old designer showed me spreadsheets stuffed with values that he could adjust there and then, things like how much an in-game follower wants to build temples or how social they'll be. It wasn't lost on me that I was watching the man behind the multi-million selling Fable series show me the Excel innards of his indie game.

Molyneux described these values as smaller changes that are easier to effect, but he talked about how 22 Cans has "totally changed" the rules of the game's multiplayer in Steam Early Access: "We love the Early Access thing, we love that every week there's going to be radical changes to this game."