We had the opportunity to chat with Call of Duty: Ghosts Executive Producer Mark Rubin during E3, but instead of asking how many guns the latest installment has, we decided to focus on tech and art.

Rubin explains how the next-gen console architectures being so close to PCs will likely help all developers, from the mega studios, like Infinity Ward, to basement developers like Sally Perkins (you'll hear about her in five years). He also goes on to explain how Infinity Ward has reworked its art flow to benefit all platforms.