The Ouya officially launches in June, and several retailers are lined up to sell the wee Android console both online and in physical stores. Amazon, Best Buy, Target, and GameStop are all taking pre-orders starting today, with the console plus controller priced at $99.99, and an extra controller $49.99.

Speaking to the Wall Street Journal, Ouya CEO Julie Uhrman said Kickstarter backers get their orders delivered in March, pre-order deliveries go out in April, and June sees the official launch. When asked about other console launches coming this year, Uhrman said the aim is for Ouya to find its own place in the market, and not to outdo the likes of Microsoft and Sony.

"We don't need to beat Xbox or Sony or any console that enters the marketplace," Uhrman told the Wall Street Journal, "We need to carve out our own niche. Ouya offers a very different value proposition to the gaming you can currently experience. It's a box designed specifically for the television that leverages the screen, we support 3D gaming, HD, we support the controller, we added a touchpad to the controller. The kind of content you'll see on Ouya, it'll be inventive and creative and has never been on the television."