Borderlands is working its art style to the max -- so strange to look back at the original design now -- in this TV spot for the FPS-RPG lovechild. And how about all that actual gamepley footage, huh? Imagine selling a game based on that ... How risqué!With five days to go until launch, the game's success is one of the bigger question marks this holiday season. Thankfully, for Borderlands' sake, so many big games have left the arena that a new IP (no, not internet protocol) just might stand a better-than-average chance in the marketplace. At the very least, the box art is sure to grab attention on retail shelves. Go on, Claptrap, we believe in you.