There are a few different ways BioWare could have reacted to their game, Mass Effect 2, being accidentally shipped in boxes of Call Of Duty: Black Ops 2. It’s looking like they’ve picked the best possible one. Rather than getting upset, the studio is seeing it as splendid marketing, a promotional opportunity, and explaining to those who’ve received a copy of their game that “the universe thinks you should be playing Mass Effect right now.” They’ve gone so far as to create a competition for those with the wrong disc.

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