European PS3 owners will be greeted today by a totally new PlayStation Store with a "What's New" page (which is both about new content and, itself, new.)

The new design uses a series of refreshed feature categories, and a mosaic of large on-screen images to present new content. Enjoy your sneak peek at ... peeking at lists of games, as the redesign does not come to North America until next Tuesday, October 23.