“We already have such brand awareness with our target demographic that we’re basically building off the back of that. What’s nice about this is we have the ground work in there as far as kids are talking about it on the playground. So I think we’ve got the buzz going and we think Skylanders: Giants will be a greater success than Spyro’s Adventure, which is obviously not an easy task considering how successful it was. But we’ve got the frenzy out there and we’re giving our fans more Skylanders action.” - Activision’s Product Specialist Noah Kircher-Allen

I'm sure Activision is going to put some big marketing muscle behind this one, so I wouldn't be surprised to see the sequel do even bigger business.