Squeenix ultraboss Yoichi Wada has spoken about the ongoing woes of troubled MMO, Final Fantasy XIV, saying “The Final Fantasy brand has been greatly damaged,” when asked about the game. VG247 reports that the Square man, speaking at a press conference in Japan, said that they company planned to “continue with our reform work, which basically amounts to fully redoing the game, and hope to revive the FFXIV that should have been released.”

The XIVth Final Fantasy game, which was launched in September last year, has been so beleaguered that its intended subscription model has never actually come online, with trial accounts being extended indefinitely. The PC version of the game sold 630,000, with the PS3 version, which was intended to appear in March of this year, returning for further development at a heavily reshuffled internal dev team.